Marc and Craig Kielburger are best known for building Free the Children and the organization that became WE Charity. In 2026, the public-facing story is less about running a youth charity and more about what comes after a high-profile chapter: advising people and organizations on purpose, leadership and the legacy they want to leave.
The brothers’ current work is organized around Legacy+, a venture focused on helping individuals, companies and foundations connect their values with what they do next. Their podcast, My Legacy Podcast, gives that idea a public platform. Their website, kielburgers.com, is a place to follow their work and find current information.
That summary needs one important qualification: the Kielburgers’ public projects and roles can change, and a website or scraped article may not show every update. This article describes the broad direction of their work rather than assuming that every past initiative is still active. It also addresses a common research error: no prices were present in the scraped article content. That means there is no verified price to report—not that a service is free, or that a particular fee applies.
From youth activism to behind-the-scenes advising
Marc and Craig Kielburger first became widely known through youth activism. In 1995, Craig, then 12, founded Free the Children after learning about the killing of Iqbal Masih, a child who had spoken publicly against child labour. Marc later joined him in building the organization and its programs. The brothers’ work eventually expanded into education, international development and youth-led service projects.
The organization’s name and structure changed over the years. Free the Children became part of the broader WE movement, which included WE Charity, the WE Schools program and the WE Day events. In 2020, WE Charity announced it would wind down its Canadian operations after controversy over a federal student-volunteer program contract. That history remains important context for understanding why the brothers’ current work is described differently from their earlier charity leadership.
Today, their public positioning is more focused on guidance and ideas than on running a large youth organization. They speak about helping people identify what matters to them, make decisions in line with those values, and think about the long-term meaning of their work. It is a move from organizing programs directly to advising people and institutions that want to organize their own efforts.
That shift does not make the earlier work irrelevant. Rather, it changes the central question. Instead of asking only how to mobilize young people around a cause, the Kielburgers’ newer work asks how leaders, teams and organizations can build a purpose that lasts beyond a campaign, a founder or a single news cycle.
Legacy+ puts “legacy” at the centre
Legacy+ is the clearest name attached to the brothers’ current direction. The “legacy” idea is broader than a person’s reputation or a plaque on a wall. In their framing, it is about the choices people make over time and the practical contribution they hope to leave behind. The plus sign suggests an active process: not simply looking back at what someone has done, but deciding what they want to do next.
That language can sound abstract unless it is tied to examples. For a business, a legacy question might mean deciding whether its community commitments are reflected in hiring, purchasing and day-to-day operations—not just in a one-off donation. For a foundation, it might mean examining whether its grants respond to community priorities and whether the organization can explain what changed as a result. For an individual, it could mean choosing how to spend time, skills or resources in a way that matches stated values.
Legacy+ is presented as a platform for that kind of reflection and planning. Readers should check kielburgers.com for the current description of its services, programs and availability. Descriptions found in older articles may not reflect what is being offered now.
Purpose-driven work for companies and foundations
A major theme in the Kielburgers’ newer work is purpose-driven leadership. The idea is familiar in corporate and nonprofit circles: organizations should be able to explain why they exist and how that purpose shapes their decisions. The harder part is demonstrating that the idea reaches beyond a mission statement.
For companies, that can mean connecting purpose to concrete choices: what a company sells, how it treats workers, how it works with suppliers and whether its community commitments are consistent over time. For foundations, it can mean being clear about who sets priorities, how funding decisions are made and how results are assessed. A purpose statement is only a starting point; the test is whether people can point to actions that match it.
This is also where advising differs from activism. An activist campaign usually asks the public to pay attention to a specific issue and take a particular action. Advisory work may instead help an organization examine its own culture, strategy or relationships. It can be less visible to the public, but it can still be measured through changes such as a revised policy, a more transparent grant process or a sustained partnership with a community organization.
Readers should distinguish between a stated goal and a demonstrated result. If a project says it aims to create change, useful follow-up questions include: What was done? Who was involved? When did it happen? What evidence is available? Those questions apply to any purpose-driven venture, including one associated with public figures.
My Legacy Podcast makes the idea public-facing
Podcasting gives Marc and Craig Kielburger a way to explore legacy outside a keynote or a consulting conversation. My Legacy Podcast is a public-facing platform for discussions about purpose, leadership and the choices that shape a person’s contribution. The format also gives listeners more room to hear how guests describe their experiences in their own words.
Podcast conversations can be useful because they make a big concept more personal. A guest might talk about a turning point, a decision that changed their work or the people who influenced their values. That does not automatically make every story a practical guide, but it can give listeners examples to consider alongside their own circumstances.
Podcast distribution and promotion should be checked against current listings. The Kielburgers’ podcast work has been associated with an iHeartMedia podcast partnership; readers looking for episodes should confirm the latest show page and platform details rather than relying on an old link. A partnership can involve distribution, promotion or other arrangements, so the precise terms should not be assumed unless they are publicly stated.
For the brothers, podcasting also fits a broader change in how public figures communicate. A podcast can keep an ongoing conversation in circulation, while a website provides a central reference point. Together, those channels let them discuss legacy as a continuing practice rather than a one-time campaign.
Where to follow their work
The most direct place to look for current information is kielburgers.com. From there, readers can check what the brothers are currently describing, find their public appearances and follow links to media or projects. Podcast directories and the official podcast page are useful for episode listings; check publication dates before treating an episode or announcement as current.
Digital magazine editions can also help readers track how a story was presented at the time of publication. Issuu is a digital publishing platform used by publishers to host magazine and newspaper editions. If a publication provides an Issuu digital editions link, use it to view that issue and check the article’s date, headline and surrounding context. An Issuu link is a reading route, not an endorsement or confirmation of every claim in the edition.
Local coverage can add another layer. Toronto outlets such as Streets of Toronto and Post City Magazines, Inc. cover people and organizations in the city, while media and publishing businesses such as PressWhizz operate in a wider digital-content landscape. These names are useful in a media context, but their mention here does not imply a partnership with the Kielburgers or a role in Legacy+.
What is known—and what should not be guessed
Question What can be said What needs verification What are they focused on? Publicly, the direction centres on legacy, purpose and advising people or organizations. The exact scope of current programs and services. What is Legacy+? A venture and organizing idea associated with the brothers’ newer work. Current offerings, eligibility and program details. What is My Legacy Podcast? A public-facing podcast about legacy and related themes. Current release schedule, distribution and partnership terms. How much do services cost? No prices were present in the scraped article content. Any fee or price should be confirmed directly with the provider.The price point deserves special care. Search results and scraped pages sometimes leave out details, strip formatting or capture only part of an article. If no prices appear in the material, the responsible conclusion is simply that the price is not available in that material. Do not substitute a guessed fee, infer that something is free Click to find out more or present an unverified number as fact. Contact the organization or consult a current official page for pricing.
The short version
In 2026, Marc and Craig Kielburger are presenting their next https://dlf-ne.org/what-is-the-kielburger-brothers-timeline-from-1995-to-2026/ chapter through the language of legacy. Their public work has shifted from the youth-activism and charity model that made them widely known toward advising, purpose-driven organizational work and media conversations. Legacy+ is the main organizing idea; My Legacy Podcast is a way to bring that conversation to a broader audience; and kielburgers.com is the place to check for current details.
Their past remains part of the story, including the WE era and its controversies. Any account of what they are doing now should acknowledge that context without treating past programs as current ones. And when it comes to practical details, especially prices, the rule is straightforward: report what the source actually says. In the scraped article content referenced here, no prices were present.